Increase CTE Enrollment and Outcomes with Data-Driven Digital Program Design

Which CTE pathways do your students actually want, and how do you build programs that attract them? Rockingham County Schools in North Carolina is using technology and student data to answer those questions and design programs that support career readiness in high-demand employment sectors. In this session, district leaders and their career solutions partner share how assessment, career exploration and pathway data inform which programs to implement, how early career exploration is embedded into middle school through digital tools and intentional advising, and how tailored course offerings align with student interests, workforce needs and real-time insight into program demand. Explore strategies for designing a dedicated CTE high school and using data-informed outreach to increase enrollment. You will learn to align student interest data with local labor market needs, use digital planning tools to connect students with credentials, work-based learning and postsecondary opportunities, and market CTE programs effectively. Designed for district and high school leaders with expanding or emerging CTE programs.