The Side-Hustle in the Standards: Educators Building with AI

What if the same AI tools transforming your classroom could help you build a business, launch a course or grow a brand on your own terms? This session comes from two high school business teachers and marketing strategists who didn't just teach entrepreneurship; they lived it. They pull back the curtain on how educators are using AI tools to create digital products, consulting brands and online courses alongside their classroom careers. Far from being a distraction from teaching, this work can become one of the most authentic CTE lessons you deliver. You will leave with a framework for identifying AI tools that serve both classroom and business goals, real examples of educator-built digital products powered by AI workflows, and a mindset shift that positions teachers as innovators, creators and industry models for students. Part professional development and part permission slip, this session is designed to be fully actionable.