It's 2025 - schools MUST have engaging, effective, and VISUAL storytelling to communicate effectively. Storytelling is essential to sharing an authentic message in all schools but is especially important in CTE centers as we look to modernize dated perceptions of technical learning. Come learn with Dr. Mark Covelle, Director of the Middle Bucks Institute of Technology, as he shares the winning formula that led to a 122% increase in overall engagements in just eighteen months. The presentation will explore practical strategies to improve your social media presence by incorporating the authentic voices of students, including employing student media associates and utilizing emerging media platforms like TikTok to engage younger populations. Discover how building trust and autonomy, embracing authenticity, and involving students in content creation contribute to a more compelling narrative. We'll discuss the strategic selection of platforms, content ideas, and various outputs to strengthen your message. Remaining time will be devoted to a live podcast demonstration.